Peter Bäckström has more than ten years of experience from business and innovation development, primarily with innovative small and middle size companies and startups with global ambitions. Question regarding international business development and helping companies make use of business development opportunities within EU runs as general theme through Peter’s professional career.
Peter has worked with companies in different sectors, spanning from medtech to IT, and this suits his curiosity and eagerness to explore.
Peter has a Master of Science in Business Administration, focusing on entrepreneurship and innovation, from Umeå University.
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Think of the fair as a long-term investment, don’t just count the orders. Peter Bäckström, business developer, on good ways to look at fairs.