The Umeåbased startup Sigr is nominated for the Eurobike Design Award.
“As a designer this is of course a happy feeling in so many ways. Most of all because this is a statement that our democratic design for both men and women is seen as a market breakthrough in the cycling industry” says Fredrik Petrusson Sigr’s head of design.
Sigrs thinks that the Eurobike jury has seen fit to recognise one of the results of their mission in life – to bring cycling to everyone, everywhere no matter what their gender, their cycling goals or there background. The nominated Norrsken gilet make the wearer visible when its needed, and keep the wearer looking sharp any time of the day.