Magdalena Lindström and Hillevi Lindelöf, two new faces at Uminova Innovation.
Magdalena Lindström and Hillevi Lindelöf, two new faces at Uminova Innovation.

The startup scene in Umeå grows with new faces

Umeå’s startup scene bubbles and grows like never before. To further strengthen development, Uminova Innovation brings two new employees aboard.

Uminova Innovation is one of Sweden’s foremost incubators and works in the bubbling startup scene in Umeå. From universities and businesses, new scalable business ideas are constantly emerging. At the same time, more and more serial entrepreneurs are launching new startups – and investing in others. To support all of these ideas and companies, Uminova Innovation now has two new employees: Hillevi Lindelöf and Magdalena Lindström.

Hillevi Lindelöf moves to Uminova from a position as Regional Manager at Venture Cup. Hillevi qualified initially as a physiotherapist, but has previously worked for Uminova Innovation as a student communicator and at a startup in the fitness industry, which was an incubator company at Uminova Innovation. Hillevi will primarily work with  the internationalization of companies within the Enterprise Europe Network (EEN) business network, which Uminova Innovation is a part of, as well as being responsible for the physical incubator environment.

– Since I started working for Uminova Innovation as a student communicator, I’ve been stuck in the fun and inspirational startup world. It will be very exciting to help our startups grow and move forwards on the international market, says Hillevi Lindelöf.

Former consultant

Magdalena Lindström has a background in sports medicine, sports psychology and physiology. She has been a part of Uminova Innovation for several years, including  in student communications, as a consultant for incubator companies, and responsible for the Summer Entrepreneur Program. She has also worked as a training instructor and in an EU project. Now she joins in a half-time role as responsible for the Summer Entrepreneur Program and coordinator of Uminova Innovation’s accelerator program.

– For several years, I have worked on Uminova Innovation in parallel with other commitments. I’m looking forward to working at UI as my main job, now it’s going to be more real! In the near future, it will be interesting to go to Mobile World Congress in Barcelona in February together with the companies in our Accelerator Program, “ays Magdalena Lindström.


Text by: Luke Insoll/Linus Stark

Published: 12 January, 2018



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Luke Insoll/Linus Stark

12 January, 2018