Russ Froneberger

Workshop – Market and sell products and services in the U.S. more effectively!

Workshop – Market and sell products and services in the U.S. more effectively!

This workshop will be held in an interactive format that enables you to understand the concepts and techniques and makes them applicable on your personal style and company needs.
Time: 22nd of November, 08.30 am – 4.30 pm (lunch is included)
Place: Uminova Science Park, Tvistevägen 47
The workshop will provide various levels of entrepreneurial methods that can be used to increase the effectiveness of selling and marketing products and services.  It will enhance your communications skills, both internal and external and provide you with several methods to become more organized and focused on both short- and longer-term tasks. Much of the content is designed specifically for European SMEs who are unfamiliar with American business customs and personal habits.

If you want to participate in the workshop please register at, state your name, company and if you have food preferences. We need your registration no later than November 15th. If you have questions please contact Kurt Strömgren  090-15 48 52,

08.30 – 09.00
    Welcome and Refreshments

09.00 – 09.15    Introduction and Overview of Workshop
09.15 – 09.45    Benefits of a Well-Conceived Marketing Plan       

09.45 –10.00     Establishing Individual and Company Identities

10:00 – 10.15    Ways to Develop Long-Term Relationships
10.15 – 10.30    Networking: With Whom? How Much Time? The “Must List”
10.30 –11.00
    Networking Break

11.00 – 11.15    Overview of Marketing Practices in the U.S.

11.15 – 12.00    Case Studies
12.00 – 13.00    Networking Lunch
13.00 – 13.15    Review and Wrap-up of Morning Session
13.15 – 13.45    Selling vs. Marketing – There Is a Difference
13.45 – 14.00    Electronic Marketing – Effective use of the Internet
14.00 – 14.15    How to Find “Prospects”
From Among All the “Suspects” 
14.15 – 14.30    Working With Existing Customers – They Are More Valuable than New Business
14.30 – 14.45    Dealing With Competition
14.45 – 15.15    Networking Break
15.15 – 15.45    Effective Ways to Close the Deal
(Follow-up and More Follow-up!!)
15.45 – 16.30    Workshop Wrap-up and Adjourn