In a very tough international competition, the Umeå company Adlede has been selected to participate in the IKEA Bootcamp start-up program. More than 1,100 companies from 62 countries applied for a place, among the 18 finally selected were Umeå company Adlede. The start-ups will now join the program in Älmhult, starting end of March 2019.
Adlede (formerly known as Smart Video) is a spin off from the IT company Codemill, both companies have received support with their business development at Uminova Innovation.
“We are so impressed by all the applicants and the quality of the startups that have applied to IKEA Bootcamp. To only select 18 startups out of 1,112 has been incredible hard”, says Per Krokstäde, IKEA Bootcamp manager, at IKEA of Sweden. “We look to find startups where we will have a win-win-win situation”, Per continues, “Win for the IKEA customers, win for the startup, and win for IKEA”.
“Throughout the process we have discovered so many talented entrepreneurs from all over the world working on important solutions, both for IKEA and society. We have seen a trend of startups that are focusing on customer experience and solutions around accessibility. We have also seen a lot of startups within sustainability and circular movements that can make a big change for the world”, says Michelle Hart, IKEA Bootcamp Programme Director from Rainmaking.