We are one of Sweden’s top ranked business incubators, smack in the middle of one of the most innovative regions in Europe. Since 2003 we have inspired, encouraged and challenged people to develop business ideas, build startups and scale ups, and while at it we have contributed in making the region a hotspot for entrepreneurs, talents and investors.

Unstraight road.
Always forward.*

The journey of an entrepreneur is never straight. It is a winding road with peaks, valleys, loops and everything in between. The word unstraight explains exactly this in a way that is typical for the northern part of Sweden, where we are based. Our method helps you to constantly drive your business idea and your company forward. Quick and to the point.

Our financiers

EU
Region Västerbotten
Umeå kommun
Västerbottens läns landsting
Umeå Universitet
Vinnova
SLU